Closetella
Closetella

Open your closet. Your outfit is already there.

Photograph your clothes once. Every morning we put together outfits from what you already own, for your day and the weather. And you share your looks with women everywhere.

Coming soon onGoogle Play
Free to build your closet · 3 days free of everything
9:4186%
My closet
Private · only you
All 48Tops 14Dresses 6
Camel trench
Red wrap dress
Breton top
Leopard blouse
Polka-dot midi
Navy blazer
Straight jeans
Flower heels
Gold pleated skirt
Burgundy blouse
Leather tote
Peach sundress
White sneakers
Lilac cardigan
Black trousers
ClosetTodayStreamMe
9:4186%
Today
14 °C · cloudy, windy
Start with
I have no ideaYou pick the whole outfit
Coffee with a friend, then a long walk. Pretty but comfy.
casualwalkingneutrals
Idea 1 of 3 · the best match
Weekend polish
The Breton stripes peek out under the trench, and the white sneakers keep the walk comfortable.
I'll wear this
ClosetTodayStreamMe
9:4186%
Stream
Newest first · no algorithm
LLucía6 min ago
128Our Stylist and 127 others love this
ClosetTodayStreamMe
Your whole closet, in view
Camel trench
Red wrap dress
Breton top
Black trousers
Flower heels
Daisy cardigan
Peach sundress
Navy blazer
Gold pleated skirt
Leopard blouse
White sneakers
Olive jumpsuit
Pink silk blouse
Straight jeans
Lilac cardigan
Satin mules
Sequin dress
Linen shirt
Mustard skirt
Wool coat
Lace bodysuit
Denim shorts
Burgundy blouse
Black heels
Polka-dot midi
Cable sweater
Grey leggings
Striped shirt
Leather tote
Rose-collar blouse
Gingham shorts
Satin camisole
White bodysuit
How it works

Most of us wear a small part of our closet. Closetella uses all of it.

A camel trench coat on a hanger
Camel trench
camelspring · autumncasual

Double-breasted, tie belt, buckled cuffs.

1

Photograph each piece

One photo, on the bed or a hanger. The app knows what it is, its colours, the season and every detail: embroidery, prints, buttons. If it reads something wrong, tell it what's different and it reads it again.

Coffee with a friend, then a long walk. Pretty but comfy.
I have no idea14 °Cwalking
Idea 1 of 3

Weekend polish

The Breton stripes peek out under the trench, and the white sneakers keep the walk comfortable.

2

Every morning, say "I have no idea"

Or pick one piece to start. Tell us about your day and you get three outfits built only from what you own, with today's weather counted in and never an outfit you already wore this week.

VValentina20 min ago
A mirror selfie in a Breton top and a dark skirt
94Our Stylist and 93 others love this
3

Share your look

A selfie in the outfit you chose goes to the Stream: every look, newest first, no algorithm. Others can love it or save it. You can hide your face before you post. The Stream is for members.

The magic

One selfie. Every piece.

Starting from zero? Take one mirror selfie: we find every piece you're wearing, cut each one out and describe it. Add them to your closet in one tap.

Add 4 pieces to my closet
A mirror selfie: camel trench, black top, light jeans, black heels
Camel trenchOuterwear · camel
Black topTops · black
Light jeansBottoms · blue
Black heelsShoes · black
Ideas

What you already own, put together a new way.

Nothing to buy. Just what was already hanging in the closet, with a new idea every morning.

A trench, a Breton top, jeans and white sneakers laid out
For Saturday coffee
Jeans, an embroidered blouse, a trench, a bag and sneakers on a bed
For a windy Monday
An open wardrobe in soft pink
Everything, in view
Kind and safe

Built so women feel at ease sharing.

No comments, no messages

Nobody can write to you. The only thing that reaches you is love.

Women only, if you want

For women it starts on: only other women see your looks and your profile. Turn it off anytime.

Real selfies only

Every photo is checked before anyone sees it. AI-made, stolen or inappropriate images are turned away.

Hide and report

Hide anyone: you stop seeing each other, and they're never told. Report anything that doesn't belong, and we act fast.

Your closet is yours alone

Private to your account. If you want, your photos are sealed on your phone with your own key, and not even we can see them.

Share first, then look

The Stream opens once you've posted your first look. Nobody here just watches.

What changes

Dress better without buying more.

A gold pleated skirt

Rediscover what you own

That skirt at the back of the closet comes out again: every piece you photograph goes into your ideas, not just the favourites.

MTWTFSS

Doesn't repeat your week

An outfit you wore in the last seven days won't come back as an idea. Your favourite pieces still return, in new combinations.

White sneakers

Tells you what's missing

No shoes in your closet yet? It tells you: add a pair and every outfit comes complete. Without pushing you to buy anything.

Membership

Free to start. Three days free of everything.

Free
  • Build your whole closet
  • Add pieces from a selfie
  • Fix any piece: tell it what to change
Member
3 days free, then monthly
  • Outfit ideas every day
  • Share your looks and see everyone's on the Stream
  • Cancel anytime in Google Play

You'll see the price in your currency in Google Play before you pay.

Questions

What people ask us

What if I don't know where to start?

Tap "I have no idea" and the app picks the whole outfit for you. To fill your closet fast, start with one mirror selfie: it adds every piece you're wearing.

Is it only for women?

It's made with women in mind, and everyone is welcome. Women choose whether only other women see their looks; it's on by default.

Who can see my closet?

Only you. Your closet is private to your account. Only the looks you choose to share appear on the Stream, with your first name.

What does the AI do with my photos?

It describes each piece once to sort your closet, and builds outfits from those descriptions. It checks every selfie before it appears on the Stream. We don't train models on your photos.

Can I hide my face?

Yes. Every selfie opens in an editor with "Hide my face", cropping and filters, before it's posted.

Can I delete everything?

Yes. Settings → Delete my account erases your closet, your looks, your photo and your account. You can also ask from our deletion page.

Your closet is waiting for you.

Coming soon onGoogle Play
Android first. iPhone after.